Branding Questionnaire

Who Are You?

What is your brand name?(Required)

How do you like to be referred to? (For example, if you have a longer brand name, do you prefer to be referred to by the whole brand name, or can it be shortened?)

What’s the story behind your brand name?(Required)

What is your business tagline?(Required)

Does your business have a mission statement?(Required)

If so, what is it?

Describe your business in five words.(Required)

What social media channels does your business have?(Required)

Please list them and how active (if at all) they are.

What other marketing are you doing? What have you done in the past?

Do you think anything is wrong with your current brand identity*, especially on your website and in your marketing materials?(Required)

*Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.

Who Are You?

Does your business have branding guidelines?(Required)

Yes

No

Branding guidelines link

Brand assets

If your branding guidelines are available via PDF and / or brand assets you think we should have, please add them here.

Drop files here or

Max. file size: 50 MB.

What tone is most appropriate for the type of work you do, and why?(Required)

Is there room for humor or whimsy in your tone? Why or why not?(Required)

What words or phrases should we avoid using to describe your business?(Required)

What Do You Do?

What services drive the most revenue to your business?(Required)

What services are most used by your customers?(Required)

Are there services you offer that aren’t listed on your website?(Required)

Are there any services you plan to offer in the next year?(Required)

What are the most common reasons potential customers reach out to you?(Required)

What are the most common questions potential customers ask you?(Required)

What are your customer’s pain points when reaching out to you?(Required)

For example, beyond just calling because they need your services, do you find customers are limited by budget, have had bad experiences with competition in the past, etc.

Who Is Your Competition?

Who are your top five competitors?(Required)

Don’t necessarily list who ranks higher for you. We want to understand who you believe competes head-to-head with you on services, pricing, experience, etc

How strong is the competition in your market? Are there any competitors you particularly admire?(Required)

What do you like about what your competition does?(Required)

What don’t you like about what your competition does?(Required)

What makes you unique compared to your competition?(Required)

What is the #1 differentiating factor between your business and your competition?(Required)

Who Is Your Customer?

How do you refer to customers?(Required)

For example, customers, clients, patients, etc.

Who are your ideal customers?(Required)

What do customers not get about your business or about what you do?(Required)

What are the most common objections you face from customers?(Required)

Why should customers trust your business over the competition?(Required)

Do you collect any demographic information about your customers? If so, have you ever analyzed this data?(Required)

What would you say is the education level of a typical client, in general, and relative to your industry?(Required)

Do you have a sense of how customers feel about you?(Required)

Is it more anecdotal (conversations, personal notes) or empirical (reviews, comments on social media, etc.)?

How do you proactively communicate with current or prospective customers/clients?(Required)

Do you collect reviews or testimonials from clients beyond going to Google, Yelp, etc., and leaving reviews themselves?(Required)

After visiting your website, what is the most immediate action you want potential customers to take?(Required)

For example, fill out a contact form, call you, etc.

Where Do You Do Business?

What are your service areas? Are there service areas that drive more business than others?(Required)

What do you like about the areas you serve?(Required)

What are local resources you rely on to get news, weather, sports scores, and more in your area?(Required)

Content

What types of content do you want to provide potential customers?(Required)

For example, informational blog posts, how-to guides, etc

What do you think your potential customers want to learn from you?(Required)

Are there any competitors or websites you think have good information about what you do?(Required)

Branding Questionnaire