Go for a limitless eCommerce platform like WordPress and see your sales soar.
Shopify and WordPress are the two most widely used eCommerce solutions. Both the platforms are easy to use and don’t require any technical expertise to manage operations. Designed to help businesses of all shapes and sizes sell and market products online, Shopify and WordPress are similar in more ways than one. But the most significant difference between the two, and the one that matters, is that WordPress is an open-source solution, whereas Shopify is a closed platform. Many e-store owners prefer an open-source platform’s design freedom and flexibility, choosing to migrate from Shopify to WordPress. So let’s delve into more advantages of WordPress that make it a more robust alternative to Shopify.
WordPress is unfussy and flexible.
The success of any eCommerce platform depends on its ability to offer and accommodate customized features and add-ons. On this front, both Shopify and WordPress score well. However, when it comes to easy integration and affordability, WordPress has a leg up on Shopify. Moreover, WordPress is more cost-effective; unlike Shopify, one doesn’t have to secure a theme by paying a monthly subscription. With hundreds and thousands of free and paid plug-ins available on WordPress’s official website and third-party marketplaces, you will most likely find the requisite features for your web store without shelling out more.
WordPress is more SEO-Friendly.
As a leading WordPress Agency, WOXStudios has helped many eCommerce businesses—both small and big migrate from Shopify to WordPress. The most common reason for companies transitioning to WordPress is the platform’s innate SEO capability.
In contrast to WordPress, Shopify doesn’t give one the control to edit their web store’s URL. Instead, WordPress offers detailed customizations like adding meta titles and descriptions, maximizing the storefront’s chances of getting discovered by users searching for related products. In addition to this, WordPress also boasts scores of free SEO plug-ins.